Monday, April 6, 2009
At the meeting, the members discussed the Japan Brand Strategy and recent trends surrounding intellectual property, and decided on the 3rd Basic Policy on Intellectual Property Strategy aimed at bolstering globally Japan's intellectual competitiveness. An Intellectual Property Strategic Program 2009 will be formulated based on the basic policy. Mr. Kunio Kato, director of "La Maison en Petits Cubes" which won the Best Short Film (Animated) at the 81st Annual Academy Awards and others were invited to the meeting to share their views.
Prime Minister Aso said, "Japanese contents are already internationally competitive. The government must work as one based on the Japan Brand Strategy reported today, so as to market the contents overseas as a contents industry and to develop them into a profitable industry. Intellectual property cannot develop without being protected; that is one truth. However, the current trend is to make it accessible after putting it under protection. The Basic Policy of the Intellectual Property Strategy Headquarters decided today places further emphasis on the utilization of intellectual property. I would like to have specific proposals compiled based on this point."