Video Message by Prime Minister KISHIDA Fumio to Support the Sanriku and Joban Regions through Food

August 30, 2023
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[Provisional translation]


Let’s support the Sanriku and Joban regions through food! These regions, consisting of Iwate, Miyagi, Fukushima and Ibaraki prefectures, offer wonderful fish and other marine products. We've just eaten some of their fine products here.
A campaign is now underway to support Sanriku and Joban by buying their products. You can enjoy these items at the very peak of their flavor in ekiben lunch boxes or by placing an order online.
Why don't you join us in showing your support by buying some safe and flavorful fish and marine products from Sanriku and Joban and from all around Japan?


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